\u58f2\u4e0a\u3084\u5229\u76ca\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3060\u3051\u3092\u8003\u3048\u308c\u3070\u3044\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3001\u9867\u5ba2\u5358\u4fa1\u306e\u30a2\u30c3\u30d7\u3001\u53e3\u30b3\u30df\u3084\u7d39\u4ecb\u306b\u3088\u308b\u62e1\u6563\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u305d\u306e\u305f\u3081\u306b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u611f\u3058\u308b\u4fe1\u983c\u3084\u611b\u7740\u3001\u89aa\u8fd1\u611f\u3084\u5fe0\u8aa0\u5fc3\u306a\u3069\u306e\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002\u3053\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3001\u4f01\u696d\u306e\u5229\u76ca\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u30a2\u30d7\u30ea\u3067\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u3069\u3046\u56f3\u308b\u306e\u304b\u3001\u305d\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u76ee\u6b21<\/p>
- \u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u57fa\u6e96\u306f\u3069\u3053\u306b\u304a\u304f\uff1f<\/a><\/li>
- \u30a2\u30d7\u30ea\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306e\u306f\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u304c\u5927\u5207<\/a><\/li>
- \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ea\u6d3b\u7528\u3067\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306b\uff01<\/a><\/li><\/ul><\/div>\n
\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u57fa\u6e96\u306f\u3069\u3053\u306b\u304a\u304f\uff1f<\/strong><\/span><\/h2>\n
\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u3001\u76ee\u306b\u898b\u3048\u306a\u3044\u3082\u306e\u306a\u306e\u3067\u5224\u65ad\u57fa\u6e96\u304c\u96e3\u3057\u3044\u3068\u8003\u3048\u308b\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u308c\u3092\u5b9f\u969b\u306b\u6570\u5024\u5316\u3057\u305f\u5224\u65ad\u57fa\u6e96\u306b\u300cNSP\u300d\u3068\u300cLTV\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u25a0NPS\u3068\u306f<\/strong><\/p>\n
NPS\uff08Net Promoter Score \uff09\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u6570\u5024\u5316\u3059\u308b\u6307\u6a19\u306e\u3053\u3068\u3002\u3053\u308c\u306f\u3001\u7c73\u56fd\u306e\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u304c\u767a\u8868\u3057\u3001Google\u3084Apple\u306a\u3069\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u304c\u6709\u52b9\u306a\u6570\u5024\u3067\u3042\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u305f\u3053\u3068\u3067\u3001\u5e83\u304f\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u73fe\u5728\u3067\u3082\u3001\u30d5\u30a9\u30fc\u30c1\u30e5\u30fc\u30f3\u8a8c\u304c\u6bce\u5e74\u767a\u8868\u3059\u308b\u56fd\u969b\u4f01\u696d\u756a\u4ed8\u300c\u30d5\u30a9\u30fc\u30c1\u30e5\u30fc\u30f3500\u300d\u306b\u5165\u308b\u4f01\u696d\u306e3\u5206\u306e1\u4ee5\u4e0a\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u58f2\u308a\u4e0a\u3052\u306e\u5411\u4e0a\u306e\u305f\u3081\u306b\u3001NPS\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u308f\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u3067\u306f\u3001NSP\u306e\u6570\u5024\u306e\u6c42\u3081\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u300c\u25cb\u25cb\uff08\u4f01\u696d\u30fb\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306a\u3069\uff09\u3092\u53cb\u4eba\u3084\u77e5\u4eba\u306b\u52e7\u3081\u305f\u3044\u3067\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u306b0\uff5e10\u306e11\u6bb5\u968e\u3067\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002<\/p>\n
\u30fb0\uff5e6\u70b9\uff1a\u6279\u5224\u8005<\/p>\n
\u30fb7\uff5e8\u70b9\uff1a\u4e2d\u7acb\u8005<\/p>\n
\u30fb9\uff5e10\u70b9\uff1a\u63a8\u5968\u8005<\/p>\n
\u3068\u3057\u3066\u3001\u63a8\u5968\u8005\u306e\u5272\u5408\uff08\uff05\uff09\u304b\u3089\u6279\u5224\u8005\u306e\u5272\u5408\uff08\uff05\uff09\u3092\u5f15\u3044\u305f\u6570\u5024\u304cNPS\u306e\u30b9\u30b3\u30a2\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u3059\u306a\u308f\u3061\u3001NPS\u306e\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u6279\u5224\u8005\u304c\u5c11\u306a\u304f\u3001\u63a8\u5968\u8005\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u63a8\u5968\u8005\u304c\u591a\u3044\u3068\u3001\u53e3\u30b3\u30df\u3084\u7d39\u4ecb\u3067\u306e\u62e1\u6563\u304c\u3055\u308c\u3084\u3059\u304f\u3001\u76f4\u63a5\u7684\u306a\u5229\u76ca\u306e\u62e1\u5927\u306b\u3064\u306a\u304c\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u307e\u305f\u3001\u65e5\u672c\u3067\u306fJCSI\uff08\u65e5\u672c\u7248\u9867\u5ba2\u6e80\u8db3\u5ea6\u6307\u6570\uff09\u3068\u3044\u3046\u30b9\u30b3\u30a2\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5224\u65ad\u57fa\u6e96\u306b\u3082\u4ed6\u8005\u3078\u306e\u63a8\u5968\u610f\u5411\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u3061\u3089\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u3092\u76ee\u7684\u3068\u3057\u305f\u5206\u6790\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u25a0LTV\u3068\u306f<\/strong><\/p>\n
LTV\uff08Life Time Value\uff09\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u3053\u3068\u3067\u30011\u9867\u5ba2\u3042\u305f\u308a\u306e\u7dcf\u58f2\u308a\u4e0a\u3052\u3092\u793a\u3059\u6570\u5024\u3067\u3059\u3002<\/p>\n
<\/p>\n
LTV\u306e\u6570\u5024\u306e\u6c42\u3081\u65b9\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u304c\u3001<\/p>\n
\u30fb\u9867\u5ba2\u306e\u8cfc\u5165\u4fa1\u683c\uff08\u5e73\u5747\uff09\u3000\u00d7\u3000\u8cfc\u5165\u56de\u6570\uff08\u5e73\u5747\uff09<\/p>\n
\u30fb\u9867\u5ba2\u306e\u5e74\u9593\u53d6\u5f15\u984d\u3000\u00d7\u3000\u53ce\u76ca\u7387\u3000\u00d7\u3000\u7d99\u7d9a\u5e74\u6570<\/p>\n
\u306e\u65b9\u6cd5\u3067\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u4e00\u822c\u7684\u306b\u306f\u3001\u3053\u306eLTV\u304c\u9ad8\u3044\u307b\u3069\u3001<\/p>\n
\u30fb\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9577\u671f\u9593\u4f7f\u7528\u3057\u3066\u3044\u308b<\/p>\n
\u30fb\u7d99\u7d9a\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3044\u308b<\/p>\n
\u30fb\u5358\u4fa1\u304c\u9ad8\u3044<\/p>\n
\u3068\u3044\u3063\u305f\u9867\u5ba2\u304c\u591a\u304f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u3057\u304b\u3057\u3001LTV\u306f\u3001\u4f4f\u5b85\u306a\u3069\u751f\u6daf\u30671\u5ea6\u3057\u304b\u8cfc\u5165\u3057\u306a\u3044\u3088\u3046\u306a\u5546\u54c1\u306b\u306f\u3042\u307e\u308a\u53c2\u8003\u306b\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n
<\/p>\n
\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3066\u3001\u5927\u304d\u306a\u52b9\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001LTV\u3092\u5206\u6790\u3057\u3001\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u3001KPI\u3092\u8a2d\u5b9a\u3057\u3066\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n
\n<\/p>\n
\u30a2\u30d7\u30ea\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306e\u306f\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u304c\u5927\u5207<\/strong><\/span><\/h2>\n
\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3001\u6d3b\u7528\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n
<\/p>\n
\u306a\u304b\u3067\u3082\u30a2\u30d7\u30ea\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30d7\u30c3\u30b7\u30e5\u6a5f\u80fd\u3084\u73fe\u5728\u5730\u3092\u4f7f\u3063\u305f\u6a5f\u80fd\u306e\u3088\u3046\u306b\u5b9f\u7528\u7684\u306a\u6a5f\u80fd\u304c\u8c4a\u5bcc\u3067\u3059\u3002\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u95a2\u4fc2\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n
<\/p>\n
\u30a2\u30d7\u30ea\u306a\u3069IT\u95a2\u9023\u306e\u88fd\u54c1\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3092SUS\uff08System Userbility Scale\uff09\u3068\u3044\u3044\u307e\u3059\u3002SUS\u306e\u6307\u6570\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u88fd\u54c1\u304c\u4f7f\u3044\u3084\u3059\u304f\u4f7f\u7528\u611f\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u304f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3082\u9ad8\u3044\u3068\u8003\u3048\u3089\u308c\u308b\u306e\u3067\u3059\u3002\u305d\u308c\u306f\u3001\u5546\u54c1\u306e\u6279\u5224\u8005\u3092\u6e1b\u3089\u3057\u3001\u63a8\u5968\u8005\u3092\u5897\u3084\u3057\u3001\u7d50\u679c\u3068\u3057\u3066NPS\u306e\u6570\u5024\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001<\/p>\n
\u30fb\u6709\u7528\u6027<\/p>\n
\u30fb\u52b9\u7387\u6027<\/p>\n
\u30fb\u6e80\u8db3\u5ea6<\/p>\n
\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3084\u76ee\u7684\u306b\u3088\u3063\u3066\u3082\u5185\u5bb9\u306f\u9055\u3044\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u3001\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u9867\u5ba2\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u306e\u610f\u898b\u3092\u53c2\u8003\u306b\u3057\u3066\u3001\u300c\u8a08\u753b\u2192\u5b9f\u884c\u2192\u5206\u6790\u2192\u6539\u5584\u300d\u306ePDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<\/div>\n
\n<\/p>\n
\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ea\u6d3b\u7528\u3067\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306b\uff01<\/strong><\/span><\/h2>\n
![\"\"](\"https:\/\/jokapi.jp\/column\/wp-content\/uploads\/2018\/11\/igor-starkov-505387-unsplash-1-300x200.jpg\")
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\u25a0\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3092\u6d3b\u7528<\/strong><\/p>\n
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