MA\u3092\u5c0e\u5165\u3059\u308b\u3068\u4f55\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n
\u307e\u305f\u5c0e\u5165\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\u3001\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\u76ee\u6b21<\/p>
- \u30a2\u30d7\u30ea\u958b\u767a\u3067\u77e5\u3063\u3066\u304a\u304f\u3079\u304dMA\u3068\u306f\uff1f<\/a><\/li>
- MA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u52b9\u7387\u5316<\/a><\/li>
- MA\u6d3b\u7528\u306b\u30a2\u30d7\u30ea\u9023\u643a\u306f\u5fc5\u8981\uff1f<\/a>
- \u898b\u8fbc\u307f\u5ba2\u306e\u56f2\u3044\u8fbc\u307f<\/a><\/li>
- One to One \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><\/ul><\/li>
- \u52b9\u7387\u5316\u306b\u6700\u9069\u306aMA\u5c0e\u5165\u306e\u8ab2\u984c<\/a><\/li>
- MA\u9023\u643a\u306e\u6d3b\u7528\u4e8b\u4f8b<\/a><\/li>
- MA\u9023\u643a\u3067KPI\u306e\u76ee\u6a19\u3092\uff01<\/a>
- \u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u3059\u308bKPI<\/a><\/li>
- \u30af\u30fc\u30dd\u30f3\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bKPI<\/a><\/li>
- \u58f2\u308a\u4e0a\u3052\u3092\u69cb\u6210\u3059\u308bKPI<\/a><\/li><\/ul><\/li>
- \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n
\u30a2\u30d7\u30ea\u958b\u767a\u3067\u77e5\u3063\u3066\u304a\u304f\u3079\u304dMA\u3068\u306f\uff1f<\/span><\/h2>\n
MA\u3068\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08Marketing Automation\uff09\u300d<\/strong>\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u628a\u63e1\u3057\u3001\u4f01\u696d\u3068\u9867\u5ba2\u53cc\u65b9\u304c\u7406\u89e3\u3092\u6df1\u3081\u3066\u3088\u308a\u826f\u3044\u3082\u306e\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3064\u304f\u308a\u3042\u3052\u308b\u305f\u3081\u306e\u4f01\u696d\u6d3b\u52d5<\/span>\u306e\u7dcf\u79f0\u306e\u3053\u3068\u3002<\/p>\n
\u3082\u306e\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9069\u5207\u306b\u63d0\u4f9b\u3055\u308c\u308b\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u6bb5\u968e\u3092\u8e0f\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u4f8b\u3048\u3070\u3001Web\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u304f\u308c\u305f\u308a\u3001\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304f\u308c\u305f\u308a\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u305d\u306e\u4f01\u696d\u306b\u5bfe\u3057\u3066\u591a\u5c11\u306f\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n
\u305d\u3053\u3067\u518d\u3073Web\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u308a\u3001\u30a2\u30d7\u30ea\u3092\u958b\u3044\u305f\u308a\u3057\u305f\u3068\u304d\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u60c5\u5831\u3092\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u81ea\u52d5\u5316<\/strong>\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
<\/p>\n
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\u305d\u3057\u3066\u7d76\u5999\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30af\u30fc\u30dd\u30f3\u3092\u767a\u884c\u3057\u305f\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3059\u308c\u3070\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3084\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u3042\u308b\u3044\u306f\u55b6\u696d\u90e8\u9580\u306b\u6210\u7d04\u7387\u304c\u9ad8\u305d\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30b9\u30c8\u3092\u6e21\u3057\u3066\u3001\u96fb\u8a71\u3084\u8a2a\u554f\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3082\u3089\u3063\u3066\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002CRM\uff08Customer Relationship Management\uff09\u3068\u9023\u643a\u3055\u305b\u308c\u3070\u3001\u3055\u3089\u306b\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
MA\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u5206\u985e\u3001\u7ba1\u7406\u306b\u81f3\u308b\u307e\u3067\u81ea\u52d5\u7684<\/span>\u306b\u884c\u3063\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n
\u3082\u3061\u308d\u3093\u540c\u6642\u306b\u5927\u52e2\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>\u3059\u308b\u306e\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
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<\/p>\n
\u3055\u3089\u306bMA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u52b4\u50cd\u529b\u3092\u5225\u306e\u554f\u984c\u306b\u5145\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u696d\u52d9\u52b9\u7387\u5316\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3002<\/p>\n
\u9867\u5ba2\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b<\/strong>\u3082\u306e\u3067\u3059\u3002<\/p>\n
<\/p>\n
MA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u52b9\u7387\u5316<\/span><\/h2>\n
![\"\"](\"https:\/\/jokapi.jp\/column\/wp-content\/uploads\/2018\/02\/shutterstock_104583101-2-300x134.jpg\")
<\/p>\n\u3053\u308c\u307e\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u3044\u3048\u3070\u4e0d\u7279\u5b9a\u591a\u6570\u3092\u5bfe\u8c61\u306b\u3057\u305f\u3082\u306e\u304c\u591a\u304f\u3001\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u7121\u99c4\u3082\u591a\u3044<\/strong>\u306e\u304c\u96e3\u70b9\u3067\u3057\u305f\u3002<\/p>\n
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<\/p>\n
\u305d\u306e\u5f8c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u898b\u8fbc\u307f\u5ba2\u307e\u3067\u884c\u304d\u7740\u304f\u306e\u306f\u6bd4\u8f03\u7684\u5bb9\u6613\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u4eca\u5ea6\u306f\u80b2\u6210<\/strong>\u304c\u3046\u307e\u304f\u3044\u304d\u307e\u305b\u3093\u3002<\/p>\n
\u305d\u306e\u305f\u3081\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3082\u8cfc\u5165\u307e\u3067\u6f15\u304e\u3064\u3051\u3089\u308c\u308b\u306e\u306f\u3001\u307b\u3093\u306e\u4e00\u63e1\u308a\u306b\u904e\u304e\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n
<\/p>\n
MA\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u3059\u3050\u306b\u898b\u3064\u304b\u308a\u307e\u3059\u3057\u3001\u80b2\u6210\u3059\u308b\u306e\u3082\u7c21\u5358<\/span>\u3067\u3059\u3002<\/p>\n
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<\/p>\n
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<\/p>\n<\/div>\n
\nMA\u6d3b\u7528\u306b\u30a2\u30d7\u30ea\u9023\u643a\u306f\u5fc5\u8981\uff1f<\/span><\/h2>\n
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<\/p>\n
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<\/p>\n
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<\/p>\n
\u898b\u8fbc\u307f\u5ba2\u306e\u56f2\u3044\u8fbc\u307f<\/span><\/h3>\n
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<\/p>\n
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\u307e\u305fMA\u9023\u643a\u30a2\u30d7\u30ea\u306e\u9b45\u529b\u306f\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3067\u8ca9\u4fc3\u3092\u56f3\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u5f8c\u3082\u3001\u4f7f\u3044\u5fc3\u5730\u306f\u3069\u3046\u304b\u3001\u8cfc\u5165\u6642\u306e\u5bfe\u5fdc\u306f\u3069\u3046\u3060\u3063\u305f\u304b\u306a\u3069\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/strong>\u3092\u3068\u308a\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u8cfc\u5165\u5f8c\u3082\u30e6\u30fc\u30b6\u30fc\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53d6\u308c\u308b\u30c4\u30fc\u30eb\u3092\u6301\u3064\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u3001\u65b0\u305f\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u307e\u305f\u306f\u73fe\u5b58\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u306e\u5411\u4e0a<\/strong>\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
<\/p>\n
One to One \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/h3>\n
MA\u3067\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3059\u308c\u3070\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u4e00\u4eba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/span>\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u4f8b\u3048\u3070\u30e6\u30fc\u30b6\u30fc\u304cEC\u30b5\u30a4\u30c8\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u904e\u53bb\u306b\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u3082\u306e\u306e\u3001\u8cfc\u5165\u3057\u306a\u304b\u3063\u305f\u5546\u54c1\uff08\u30ab\u30b4\u843d\u3061\uff09\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u518d\u5ea6\u304a\u3059\u3059\u3081\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u4ed6\u3001\u985e\u4f3c\u5546\u54c1\u3084\u95a2\u9023\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u3092\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u523a\u6fc0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\u4eee\u306b\u3001\u30a2\u30d7\u30ea\u9023\u643a\u306a\u3057\u3067\u3053\u308c\u3092\u884c\u304a\u3046\u3068\u3059\u308b\u3068\u60c5\u5831\u3084\u30e6\u30fc\u30b6\u30fc\u306b\u5230\u9054\u3059\u308b\u624b\u6bb5\u304c\u30e1\u30fc\u30eb\u306e\u307f<\/strong>\u3067\u3042\u308b\u305f\u3081\u3001\u3053\u3053\u307e\u3067\u8a73\u3057\u3044\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u7528\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u3084\u30c1\u30e3\u30cd\u30eb\u304c\u8907\u96d1\u5316\u3057\u3066\u3044\u308b\u4e2d\u3067\u30a2\u30d7\u30ea\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u30a2\u30d7\u30ea\u3068MA\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u306f\u5fc5\u9808\u3067\u3059\u306d\u3002<\/p>\n
<\/p>\n
\u52b9\u7387\u5316\u306b\u6700\u9069\u306aMA\u5c0e\u5165\u306e\u8ab2\u984c<\/span><\/h2>\n
![\"\u4f1a\u8b70\u3057\u3066\u3044\u308b\u753b\u50cf\"](\"https:\/\/jokapi.jp\/column\/wp-content\/uploads\/2018\/12\/rawpixel-1071146-unsplash-300x200.jpg\")
<\/div>\n<\/p>\n
\u305f\u3060\u3057MA\u306e\u5c0e\u5165\u3084\u30a2\u30d7\u30ea\u3068\u306e\u9023\u643a\u3092\u3059\u308b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u8ab2\u984c\u3092\u30af\u30ea\u30a2\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n
<\/p>\n
\u307e\u305a\u306f\u4ed6\u90e8\u9580\u3068\u306e\u9023\u643a<\/strong>\u3067\u3059\u3002<\/p>\n
<\/p>\n
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<\/p>\n
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CRM\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u591a\u3044\u3067\u3059\u3057\u3001\u30a2\u30d7\u30ea\u304c\u3042\u308b\u306a\u3089\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
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<\/p>\n
\u307e\u305f\u3001\u904b\u7528\u306b\u3042\u305f\u3063\u3066\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c<\/span>\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n
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<\/p>\n
\u4f8b\u3048\u3070\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306b\u304a\u3044\u3066\u3082\u3001\u4e2d\u8eab\u306b\u3088\u3063\u3066\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u3046\u3063\u3068\u304a\u3057\u304f\u611f\u3058\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u30aa\u30d5\u306b\u3059\u308b\u304b\u6700\u60aa\u30a2\u30d7\u30ea\u81ea\u4f53\u306e\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3068\u3044\u3046\u884c\u52d5\u306b\u3064\u306a\u304c\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n
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<\/p>\n
\nMA\u9023\u643a\u306e\u6d3b\u7528\u4e8b\u4f8b<\/span><\/h2>\n
![\"\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\"](\"https:\/\/jokapi.jp\/column\/wp-content\/uploads\/2017\/12\/shutterstock_288055130-\u30b3\u30d4\u30fc-300x209.jpg\")
<\/p>\n\u4f01\u696d\u3067\u5c0e\u5165\u3059\u308b\u5834\u5408\u3001\u30a2\u30d7\u30ea\u958b\u767a\u4f1a\u793e\u306bMA\u9023\u643a\u30a2\u30d7\u30ea\u958b\u767a\u3092\u5916\u90e8\u59d4\u8a17\u3059\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u81ea\u793e\u3067\u958b\u767a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
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MA\u9023\u643a\u306e\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u5c0e\u5165\u3057\u3066\u3082\u5185\u5bb9\u306b\u3088\u3063\u3066\u306f\u4e0d\u5341\u5206\u3068\u611f\u3058\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
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<\/p>\n
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<\/p>\n
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<\/p>\n
\u8ca9\u58f2\u4fc3\u9032\u306b\u7e4b\u3052\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u3088\u308a\u4e00\u5c64\u5f37\u3081\u308b\u304d\u3063\u304b\u3051\u306b\u3082\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u4f01\u696d\u3067\u306e\u30a2\u30d7\u30ea\u306e\u4f4d\u7f6e\u3065\u3051\u306f\u3001\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u30a2\u30d7\u30ea\u3067\u3042\u3063\u3066\u3082\u3001\u6700\u7d42\u7684\u306b\u306f\u4f01\u696d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306b\u7e4b\u3052\u308b\u306e\u304c\u72d9\u3044<\/span>\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n
\u305d\u306e\u305f\u3081\u306b\u3082\u3001\u3044\u304b\u306b\u3057\u3066\u6d88\u8cbb\u8005\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3044\u304f\u304b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u884c\u52d5\u3078\u7e4b\u3052\u3066\u3044\u304f\u304b\u304c\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n
<\/p>\n
\nMA\u9023\u643a\u3067KPI\u306e\u76ee\u6a19\u3092\uff01<\/span><\/h2>\n
\u4eca\u3001MA\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u3066KPI<\/strong>\u3092\u610f\u8b58\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u5897\u52a0\u4e2d\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u305d\u3082\u305d\u3082\u3001KPI\u3068\u306f\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d<\/strong>\u3092\u610f\u5473\u3059\u308b\u5358\u8a9e\u3067\u3059\u3002<\/p>\n
\u8981\u3059\u308b\u306b\u3001\u76ee\u6a19\u9054\u6210\u30d7\u30ed\u30bb\u30b9\u306e\u5b9f\u65bd\u72b6\u6cc1\u3092\u8a08\u6e2c\u3059\u308b\u6570\u5024<\/span>\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u4f8b\u3048\u3070\u3001\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u914d\u4fe1\u3057\u305f\u30af\u30fc\u30dd\u30f3\u3092\u7528\u3044\u3066\u3069\u308c\u3060\u3051\u306e\u58f2\u308a\u4e0a\u3052\u3092\u4e0a\u3052\u305f\u3044\u3001\u3068\u3044\u3063\u305f\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u4e0a\u3067\u3001\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3067\u3044\u304f\u3064\u3092\u76ee\u6307\u305b\u3070\u3044\u3044\u306e\u304b\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308a\u306e\u5358\u4fa1\u306f\u3044\u304f\u3089\u3092\u76ee\u6307\u305b\u3070\u3044\u3044\u306e\u304b\u306a\u3069\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u5b9f\u65bd\u72b6\u6cc1\u3092\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u6307\u6570<\/strong>\u304cKPI\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3064\u307e\u308a\u3001KPI\u306f\u76ee\u6a19\u8a2d\u5b9a\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u884c\u52d5\u3092\u8d77\u3053\u305b\u3070\u3044\u3044\u306e\u304b<\/span>\u3092\u8868\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u305d\u3093\u306a\u4f01\u696d\u30a2\u30d7\u30ea\u306eKPI\u3092\u8003\u3048\u308b\u3068\u5927\u304d\u304f\u5206\u3051\u30663\u3064<\/strong>\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u3059\u308bKPI<\/span><\/h3>\n
\u30a2\u30d7\u30ea\u81ea\u4f53\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u898f\u6d41\u5165\u6570\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3082\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u65b0\u898f\u6d41\u5165\u6570\u306f\u65b0\u3057\u304f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304f\u308c\u305f\u30e6\u30fc\u30b6\u30fc<\/strong>\u306e\u6570\u3092\u8868\u3059\u3082\u306e\u3002<\/p>\n
\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3068\u306f\u65b0\u898f\u6d41\u5165\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u3067\u3082\u3001\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u7d99\u7d9a\u3057\u3066\u4f7f\u7528\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u304b<\/strong>\u3092\u8868\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u4ed6\u306b\u3082\u3001\u3069\u3053\u304b\u3089\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304f\u308c\u305f\u306e\u304b\u3082\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
App Store\u3084Google Play\u304b\u3089\u306e\u6d41\u5165\u6570\u3001\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u6570\u3001\u4ed6\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u53e3\u30b3\u30df\u3067\u306e\u6d41\u5165\u6570\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306f\u5168\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306b\u304b\u304b\u308f\u308bKPI<\/span>\u3068\u3057\u3066\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u30af\u30fc\u30dd\u30f3\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bKPI<\/span><\/h3>\n
![\"\u30af\u30fc\u30dd\u30f3\"](\"https:\/\/jokapi.jp\/column\/wp-content\/uploads\/2019\/12\/coupon-4295617_1280-300x211.png\")
<\/p>\n\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u8cfc\u8cb7\u306b\u7e4b\u3052\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u5834\u5408\u306f\u3053\u306e\u6307\u6a19\u304c\u7279\u306b\u5927\u5207\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u305d\u306e\u5834\u5408\u3001\u30af\u30fc\u30dd\u30f3\u306e\u5229\u7528\u306b\u3088\u3063\u3066\u767a\u751f\u3059\u308b\u58f2\u308a\u4e0a\u3052\u3092\u77e5\u308b\u305f\u3081\u306b\u3082\u30af\u30fc\u30dd\u30f3\u5229\u7528\u7387<\/strong>\u304c\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u3069\u308c\u3060\u3051\u306e\u4eba\u306b\u3069\u308c\u3060\u3051\u306e\u30b3\u30b9\u30c8\u3067\u5e83\u544a\u3092\u5c4a\u3051\u3089\u308c\u305f\u306e\u304b\u3092\u77e5\u308b\u305f\u3081\u306b\u3001\u30a2\u30d7\u30ea\u306e\u904b\u7528\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u30a2\u30d7\u30ea\u306e\u5229\u7528\u8005\u7387\u3067\u5272\u308b\u3053\u3068\u3067\u51fa\u305b\u308b\u3001\u30b3\u30b9\u30c8\u52b9\u7387<\/strong>\u3082\u6ce8\u76ee\u3059\u3079\u304d\u70b9\u3067\u3059\u3002<\/p>\n
\u98f2\u98df\u5e97\u3084\u5bb6\u96fb\u91cf\u8ca9\u5e97\u306e\u4f01\u696d\u30a2\u30d7\u30ea\u306e\u5834\u5408\u306f\u3001\u3053\u306e2\u3064\u306eKPI\u306f\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u58f2\u308a\u4e0a\u3052\u3092\u69cb\u6210\u3059\u308bKPI<\/span><\/h3>\n
\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u5358\u4fa1<\/strong>\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u58f2\u308a\u4e0a\u3052\u306b\u95a2\u308f\u308bKPI\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u5168\u4f53\u306e\u4e2d\u3067\u5b9f\u969b\u306b\u8cfc\u5165\u306b\u81f3\u3063\u3066\u3044\u308b\u4eba\u6570\u306e\u5272\u5408\u3084\u3001\u9867\u5ba2\u306e\u4e00\u5ea6\u306b\u8cfc\u5165\u3059\u308b\u70b9\u6570\u3001\u8cfc\u5165\u983b\u5ea6\u306a\u3069\u304c\u58f2\u308a\u4e0a\u3052\u3092\u77e5\u308b\u4e0a\u3067\u5927\u5207\u306a\u8996\u70b9\u3067\u3059\u3002<\/p>\n
\u3082\u3061\u308d\u3093\u3001\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u5358\u4fa1<\/strong>\u3082\u91cd\u8981\u3002<\/p>\n
\u8cfc\u5165\u306b\u95a2\u308f\u308bKPI\u3084\u4fa1\u683c\u306b\u95a2\u3059\u308bKPI\u306f\u7279\u306b\u3001\u904e\u53bb\u306e\u58f2\u308a\u4e0a\u3052\u3092\u8e0f\u307e\u3048\u3066\u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5b57\u3092\u8a2d\u5b9a<\/span>\u3059\u308b\u3053\u3068\u3092\u610f\u8b58\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
KPI\u76ee\u6a19\u3092\u7acb\u3066\u308b\u3068\u3044\u3063\u3066\u3082\u3001\u3069\u3053\u306b\u7740\u76ee\u3059\u308b\u304b\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u76ee\u6a19\u3092\u7acb\u3066\u308c\u3070\u3044\u3044\u306e\u304b\u306a\u3069\u3001\u5168\u3066\u3092\u4eba\u624b\u3067\u884c\u3046\u306e\u306f\u306a\u304b\u306a\u304b\u8ca0\u62c5\u304c\u5927\u304d\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n
\u3053\u306eMA\u306a\u3089\u3070\u3001\u904e\u53bb\u306e\u58f2\u308a\u4e0a\u3052\u3084\u5b9f\u7e3e\u3092\u8e0f\u307e\u3048\u3066\u3001\u81ea\u52d5\u7684\u306bKPI\u306e\u6570\u5b57\u307e\u3067\u7121\u7406\u306a\u304f\u7b97\u51fa<\/span>\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n
\u305d\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u7a2e\u985e\u306eKPI\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u304b\u3092\u610f\u8b58\u3059\u308c\u3070\u3001MA\u306b\u3088\u3063\u3066\u3088\u308a\u8a73\u7d30\u3067\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u76ee\u6a19\u306e\u9054\u6210\u306b\u5927\u304d\u304f\u8ca2\u732e\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\u3053\u306e\u3088\u3046\u306b\u3001MA\u306f\u591a\u6a5f\u80fd\u3067\u3059\u304b\u3089\u3001\u5c0e\u5165\u3082\u904b\u7528\u3082\u5927\u5909\u3067\u3059\u3002<\/p>\n
<\/p>\n
- \u30af\u30fc\u30dd\u30f3\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bKPI<\/a><\/li>
- One to One \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><\/ul><\/li>
- MA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u52b9\u7387\u5316<\/a><\/li>