\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u306e\uff14P\u3068\u306f<\/p>\n

\u5546\u54c1\u306e\u8ca9\u58f2\u6226\u7565\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u3053\u306e\u57fa\u672c\u306e\uff14P\u306b\u6cbf\u3063\u3066\u8003\u3048\u308b\u3068\u77db\u76fe\u306e\u306a\u3044\u308f\u304b\u308a\u3084\u3059\u3044\u8ca9\u58f2\u6226\u7565\u3092\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u3053\u306e\uff14\u3064\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3072\u3068\u3064\u305a\u3064\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u8ca9\u58f2\u6226\u7565\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u307e\u305a\u3059\u3079\u304d\u3053\u3068\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u306e\u5f37\u307f\u3084\u5f31\u307f\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u3089\u3092\u628a\u63e1\u3057\u305f\u3089\u81ea\u793e\u306e\u88fd\u54c1\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u308b\u306e\u304b\u3001\u54c1\u8cea\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u4fdd\u8a3c\u306a\u3069\u3082\u542b\u3081\u3066\u88fd\u54c1\u3068\u3057\u3066\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u6b21\u306b\u3001\u88fd\u54c1\u306e\u4fa1\u683c\u3092\u8003\u3048\u307e\u3059\u3002\u88fd\u54c1\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u5024\u6bb5\u3067\u8ca9\u58f2\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u306e\u304b\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3082\u3057\u3001\u54c1\u8cea\u306b\u81ea\u4fe1\u304c\u3042\u3063\u3066\u3001\u9ad8\u7d1a\u611f\u3092\u58f2\u308a\u306b\u3059\u308b\u306e\u306a\u3089\u4fa1\u683c\u304c\u9ad8\u304f\u3066\u3082\u9867\u5ba2\u306f\u8cb7\u3063\u3066\u304f\u308c\u308b\u306f\u305a\u3067\u3059\u3002\u306a\u3093\u3067\u3082\u5b89\u304f\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u81ea\u793e\u306e\u88fd\u54c1\u306e\u4fa1\u5024\u306b\u5408\u3063\u305f\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u4fa1\u683c\u3068\u88fd\u54c1\u306e\u95a2\u4fc2\u304c\u3046\u307e\u304f\u3044\u3051\u3070\u3001\u76f8\u4e57\u52b9\u679c\u304c\u751f\u307e\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u6b21\u306b\u3001\u6d41\u901a\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3059\u3002\u6d41\u901a\u3068\u306f\u3001\u3069\u3053\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3069\u306e\u304f\u3089\u3044\u306e\u5e74\u9f62\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u306a\u3069\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u308c\u3070\u3001\u767e\u8ca8\u5e97\u306a\u306e\u304b\u3001\u30b3\u30f3\u30d3\u30cb\u306a\u306e\u304b\u3001\u30b9\u30fc\u30d1\u30fc\u306a\u306e\u304b\u3001\u30cd\u30c3\u30c8\u306a\u306e\u304b\u5834\u6240\u3082\u6c7a\u307e\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u5e97\u8217\u3092\u51fa\u5e97\u3059\u308b\u306e\u306a\u3089\u3069\u306e\u5834\u6240\u306b\u51fa\u5e97\u3059\u308b\u304b\u306b\u3088\u3063\u3066\u304a\u5e97\u306e\u30a4\u30e1\u30fc\u30b8\u3082\u5909\u308f\u308a\u307e\u3059\u3002\u304a\u5e97\u3084\u5546\u54c1\u306e\u30a4\u30e1\u30fc\u30b8\u306b\u5408\u3063\u305f\u5834\u6240\u3092\u9078\u3076\u306e\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n

\u6700\u5f8c\u306b\u3001\u8ca9\u58f2\u4fc3\u9032\u3092\u3059\u308b\u306b\u306f\u3001\u3069\u3046\u3057\u305f\u3089\u826f\u3044\u306e\u304b\u8003\u3048\u307e\u3059\u3002\u5e83\u544a\u306f\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3046\u306e\u304b\u3001CM\u3092\u3059\u308b\u306a\u3089\u3069\u3093\u306a\u4eba\u3092\u8d77\u7528\u3059\u308b\u306e\u304b\u306b\u3088\u3063\u3066\u5546\u54c1\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u5546\u54c1\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u540c\u3058\u304f\u3089\u3044\u306e\u5e74\u9f62\u5c64\u306e\u4eba\u3084\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u4e16\u4ee3\u306b\u4eba\u6c17\u306e\u3042\u308b\u4eba\u3092\u8d77\u7528\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u5546\u54c1\u306e\u54c1\u8cea\u304c\u3069\u308c\u3060\u3051\u826f\u304f\u3066\u3082\u3001\u5546\u54c1\u3092\u58f2\u308b\u305f\u3081\u306b\u826f\u3044\u8ca9\u58f2\u7d4c\u8def\u3084\u8ca9\u58f2\u5834\u6240\u3092\u78ba\u4fdd\u3057\u3066\u3082\u3001\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3048\u306a\u3051\u308c\u3070\u58f2\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n

\u8ca9\u58f2\u4fc3\u9032\u306e\u305f\u3081\u306e\u65b9\u6cd5\u3068\u3057\u3066CM\u3084\u5e83\u544a\u304c\u4ee3\u8868\u7684\u3067\u3059\u304c\u3001\u307b\u304b\u306b\u3082\u30c1\u30e9\u30b7\u3084\u5e97\u8217\u30a2\u30d7\u30ea\u3001SNS\u306a\u3069\u9078\u629e\u80a2\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u306b\u3042\u3063\u305f\u65b9\u6cd5\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002\u8ca9\u58f2\u4fc3\u9032\u306e\u65b9\u6cd5\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u3001\u304b\u304b\u308b\u4e88\u7b97\u3082\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n

\n
\u57fa\u672c\u306e\uff14C\u3068\u306f\uff1f<\/span><\/h2>\n
$\"\"$ <\/p>\n
<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u306e\uff14C\u3068\u306f<\/span><\/p>\n
\u30fbCustomer Value\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\uff09<\/span><\/p>\n
\u30fbCustomer\u00a0Cost\uff08\u9867\u5ba2\u304c\u8ca0\u62c5\u3059\u308b\u8cbb\u7528\uff09<\/span><\/p>\n
\u30fbConvenience\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u5229\u4fbf\u6027\uff09<\/span><\/p>\n
\u30fbCommunication\uff08\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/span><\/p>\n
\u306e\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n
\u3053\u306e\uff14\u3064\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3072\u3068\u3064\u305a\u3064\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\u25a0Customer Value\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\uff09<\/span><\/strong><\/p>\n
\u305d\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306b\u3068\u3063\u3066\u3069\u3093\u306a\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u304b\u3068\u3044\u3046\u8996\u70b9\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002\uff14P\u306e\u8003\u3048\u65b9\u3067\u306f\u3001\u88fd\u54c1\u3092\u3044\u304b\u306b\u58f2\u308b\u304b\u3068\u3044\u3046\u8996\u70b9\u3067\u3057\u305f\u304c\u3001\uff14C\u306e\u8003\u3048\u65b9\u3067\u306f\u3001\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306f\u3069\u3093\u306a\u6c17\u6301\u3061\u306b\u306a\u308c\u308b\u306e\u304b\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u5229\u76ca\u304c\u3042\u308b\u306e\u304b\u3001\u9867\u5ba2\u76ee\u7dda\u3067\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\u25a0Customer\u00a0Cost\uff08\u9867\u5ba2\u304c\u8ca0\u62c5\u3059\u308b\u8cbb\u7528\uff09<\/span><\/strong><\/p>\n
\u9867\u5ba2\u306f\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u3069\u306e\u304f\u3089\u3044\u306e\u4fa1\u683c\u306a\u3089\u3001\u30b3\u30b9\u30c8\u3092\u8ca0\u62c5\u3057\u3066\u3082\u3044\u3044\u3068\u601d\u3063\u3066\u304f\u308c\u308b\u306e\u304b\u3092\u8003\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u624b\u306b\u5165\u308c\u308b\u306e\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u3069\u3053\u307e\u3067\u51fa\u3057\u3066\u3082\u3044\u3044\u3068\u601d\u3063\u3066\u304f\u308c\u308b\u304b\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\u25a0Convenience\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u5229\u4fbf\u6027\uff09<\/span><\/strong><\/p>\n
\u3069\u3053\u3067\u5165\u624b\u3067\u304d\u308b\u306e\u304b\u3001\u30cd\u30c3\u30c8\u3067\u3044\u3064\u3067\u3082\u8cb7\u3048\u308b\u306e\u304b\u3001\u5165\u624b\u304c\u56f0\u96e3\u306a\u306e\u304b\u3001\u9867\u5ba2\u304c\u6c42\u3081\u308b\u4fa1\u5024\u3068\u3042\u3063\u305f\u5165\u624b\u5bb9\u6613\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u8cb7\u3044\u3084\u3059\u3044\u307b\u3046\u304c\u826f\u3044\u3068\u601d\u3063\u3066\u3082\u3089\u3048\u308b\u306e\u304b\u3001\u30ec\u30a2\u306a\u307b\u3046\u304c\u4fa1\u5024\u304c\u3042\u308b\u3068\u601d\u308f\u308c\u308b\u306e\u304b\u3001\u88fd\u54c1\u306e\u4fa1\u5024\u3068\u5408\u3063\u305f\u5229\u4fbf\u6027\u306b\u306a\u308b\u3088\u3046\u6d41\u901a\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u25a0Communication\uff08\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/span><\/strong><\/p>\n
\u8ca9\u58f2\u4fc3\u9032\u306e\u305f\u3081\u306b\u3001\u5e83\u544a\u3092\u3057\u305f\u308aSNS\u3067\u767a\u4fe1\u3057\u305f\u60c5\u5831\u304c\u3001\u9867\u5ba2\u306b\u6b63\u78ba\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u3084\u5e97\u8217\u304b\u3089\u3069\u308c\u3060\u3051\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3066\u3082\u9867\u5ba2\u306b\u5185\u5bb9\u304c\u6b63\u78ba\u306b\u5c4a\u304b\u305a\u4e00\u65b9\u901a\u884c\u306b\u306a\u3063\u3066\u3044\u3066\u3082\u8ca9\u58f2\u4fc3\u9032\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3068\u308c\u3066\u3044\u308b\u304b\u3001\u9867\u5ba2\u76ee\u7dda\u3067\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\u57fa\u672c\u306e\uff14P\u3068\u8868\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u540c\u3058\u3067\u3059\u304c\u3001\uff14C\u306e\u66f8\u304d\u65b9\u3092\u3059\u308b\u3068\u3001\u3088\u308a\u9867\u5ba2\u76ee\u7dda\u3067\u8868\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\uff14P\u306e\u5206\u6790\u306e\u65b9\u6cd5\u3067\u3001\u88fd\u54c1\u306b\u4fa1\u5024\u304c\u3042\u308b\u3088\u3046\u306b\u601d\u3048\u3066\u3082\u3001\uff14C\u306e\u5206\u6790\u306e\u65b9\u6cd5\u3067\u9867\u5ba2\u306b\u3068\u3063\u3066\u3042\u307e\u308a\u4fa1\u5024\u304c\u306a\u3044\u3082\u306e\u3060\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n
\uff14P\u3068\uff14C\u3092\u4e00\u7dd2\u306b\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u5e97\u8217\u5074\u306b\u3068\u3063\u3066\u3082\u9867\u5ba2\u306b\u3068\u3063\u3066\u3082\u30e1\u30ea\u30c3\u30c8\u304c\u306f\u3063\u304d\u308a\u3068\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8ca9\u58f2\u6226\u7565\u3092\u6f0f\u308c\u3084\u66d6\u6627\u3055\u306e\u306a\u3044\u3057\u3063\u304b\u308a\u3057\u305f\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n
<\/p>\n<\/div>\n
\n
\u307e\u3068\u3081<\/span><\/h2>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u3092\u8003\u3048\u308b\u3068\u304d\u306b\u3001\uff14P\u3068\uff14C\u306e\u65b9\u6cd5\u3067\u5206\u6790\u3057\u3066\u76ee\u7684\u306e\u306f\u3063\u304d\u308a\u3057\u305f\u8ca9\u58f2\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
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