\u300c\u9867\u5ba2\u5206\u6790\u306e\u76ee\u7684\u3084\u304c\u77e5\u308a\u305f\u3044\u300d<\/p>\n

\u300c\u9867\u5ba2\u5206\u6790\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044\u300d<\/p>\n

\u305d\u3093\u306a\u65b9\u306b\u5411\u3051\u3066\u4eca\u56de\u306f\u3001\u9867\u5ba2\u5206\u6790\u306e\u76ee\u7684\u3068\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u5206\u6790\u306e\u76ee\u7684<\/h2>\n
\u9867\u5ba2\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u9867\u5ba2\u5206\u6790\u306e\u76ee\u7684\u306f\u5927\u5225\u3059\u308b\u3068\uff13\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n
\uff11\uff1a\u73fe\u72b6\u306e\u628a\u63e1<\/p>\n
\uff12\uff1a\u65bd\u7b56\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b<\/p>\n
\uff13\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u306e\u691c\u8a3c<\/p>\n
<\/p>\n

\uff11\uff1a\u73fe\u72b6\u306e\u628a\u63e1<\/h4>\n
\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u73fe\u5728\u306e\u5e97\u8217\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u5206\u6790\u306b\u3088\u308a\u3001\u8cfc\u8cb7\u50be\u5411\u3084\u5c5e\u6027\u306a\u3069\u3092\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u306a\u305c\u58f2\u308c\u3066\u3044\u3066\u3001\u306a\u305c\u58f2\u308c\u3066\u3044\u306a\u3044\u306e\u304b\u3068\u3044\u3046\u90e8\u5206\u3092\u8e0f\u307f\u8fbc\u3093\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u73fe\u72b6\u3092\u77e5\u308b\u3053\u3068\u304c\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u4e0a\u3067\u306f\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n

\uff12\uff1a\u65bd\u7b56\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b<\/h4>\n
\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u5206\u6790\u306b\u3088\u308a\u5e97\u8217\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3057\u305f\u5f8c\u306b\u3001\u305d\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u5546\u54c1\u306e\u58f2\u308a\u51fa\u3057\u65b9\u3084\u9673\u5217\u306e\u65b9\u6cd5\u3092\u5909\u3048\u308b\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\u4f8b\u3048\u3070\u3001\u30b8\u30e5\u30fc\u30b9\u3068\u54b3\u6b62\u3081\u85ac\u304c\u4e00\u7dd2\u306b\u8cfc\u5165\u3055\u308c\u3084\u3059\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3089\u3001\u30bb\u30c3\u30c8\u58f2\u308a\u3084\u6a2a\u306b\u4e26\u3079\u3066\u58f2\u308a\u51fa\u3059\u3068\u3044\u3046\u3088\u3046\u306a\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u3066\u3001\u5b9f\u969b\u306b\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
<\/p>\n

\uff13\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u306e\u691c\u8a3c<\/h4>\n
\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5b9f\u65bd\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u3069\u306e\u7a0b\u5ea6\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u304b\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n
\u6253\u3061\u51fa\u3057\u305f\u65bd\u7b56\u306e\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u306e\u306a\u3089\u300c\u7d99\u7d9a\u3059\u308b\u300d\u3068\u3044\u3046\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3057\u3001<\/p>\n
\u52b9\u679c\u304c\u3042\u307e\u308a\u51fa\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u3089\u3001\u5206\u6790\u3057\u305f\u60c5\u5831\u3092\u3082\u3068\u306b\u300c\u65b9\u5411\u6027\u306e\u4fee\u6b63\u300d\u304c\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n<\/div>\n
\n
\u6709\u540d\u306a\u9867\u5ba2\u5206\u6790\u306e\u65b9\u6cd5\u3092\uff14\u3064\u7d39\u4ecb<\/h2>\n
$\"\"$ <\/p>\n
\uff11\uff1aRFM\u5206\u6790<\/p>\n
\uff12\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/p>\n
\uff13\uff1aCTB\u5206\u6790<\/p>\n
\uff14\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/p>\n
<\/p>\n
\uff11\uff1aRFM\u5206\u6790<\/h4>\n
RFM\u5206\u6790\u3068\u306f\u300c\u6700\u65b0\u8cfc\u8cb7\u65e5\uff08Recency\uff09\u300d\u300c\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\uff09\u300d\u300c\u7d2f\u8a08\u8cfc\u8cb7\u91d1\u984d\uff08Monetary\uff09\u300d\u3068\u3044\u3046\uff13\u3064\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\uff13\u3064\u306e\u6307\u6a19\u3067\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u3067\u30e9\u30f3\u30af\u4ed8\u3051\u3092\u884c\u3044\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u300c\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u304f\u3001\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u3082\u9ad8\u304b\u3063\u305f\u304c\u3001\u6700\u8fd1\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u300d<\/p>\n
\u300c\u8cfc\u5165\u983b\u5ea6\u306f\u4f4e\u3044\u304c\u3001\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u304f\u3001\u6765\u5e97\u983b\u5ea6\u304c\u591a\u3044\u9867\u5ba2\u300d<\/p>\n
\u3053\u306e\u3088\u3046\u306b\u9867\u5ba2\u306e\u6027\u8cea\u3054\u3068\u306b\u5206\u985e\u5206\u3051\u3057\u3066\u3044\u304d\u3001\u305d\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3057\u307e\u3059\u3002<\/p>\n
<\/p>\n
\uff12\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/h4>\n
\u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u91d1\u984d\u304c\u9ad8\u3044\u9806\u306b\u4e26\u3079\u3066\uff11\uff10\u7b49\u5206\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
\uff08\u3061\u306a\u307f\u306b\u30c7\u30b7\u30eb\u3068\u306f\u3001\uff11\uff10\u5206\u306e\uff11\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002\uff09<\/p>\n
<\/p>\n
\u8cfc\u5165\u91d1\u984d\u3054\u3068\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u3069\u306e\u304f\u3089\u3044\u58f2\u308a\u4e0a\u3052\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n
\u305d\u3053\u3067\u3001\u6700\u3082\u304a\u5e97\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\uff13\uff1aCTB\u5206\u6790<\/h4>\n
CTB\u5206\u6790\u3068\u306f\u3001\u300c\u5206\u985e\uff08Category\uff09\u300d\u300c\u30c6\u30a4\u30b9\u30c8\uff08Taste\uff09\u300d\u300c\u30d6\u30e9\u30f3\u30c9\uff08Brand\uff09\u300d\u3068\u3044\u3046\u3001\uff13\u3064\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3001\uff13\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u3053\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u4eca\u5f8c\u3069\u3046\u3044\u3063\u305f\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u304b\u3068\u3044\u3046\u8cfc\u8cb7\u4e88\u6e2c\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u5206\u985e\uff08Category\uff09\uff1a\u98df\u54c1\u3084\u30ad\u30c3\u30c1\u30f3\u7528\u54c1\u3001\u30e1\u30f3\u30ba\u7528\u3001\u30ec\u30c7\u30a3\u30fc\u30b9\u7528\u306a\u3069\u5927\u307e\u304b\u306a\u5206\u985e\u5206\u3051\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u30c6\u30a4\u30b9\u30c8\uff08Taste\uff09\uff1a\u5f62\u3084\u30b5\u30a4\u30ba\u3001\u8272\u3001\u6a21\u69d8\u306a\u3069\u3001\u3069\u306e\u3088\u3046\u306a\u96f0\u56f2\u6c17\u306e\u5546\u54c1\u3092\u3053\u306e\u3080\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\uff08Brand\uff09\uff1a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3084\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306a\u3069\u306e\u597d\u307f\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u3053\u306e\u5206\u6790\u306f\u7c21\u5358\u306b\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u3082\u3057\u53ef\u80fd\u306b\u306a\u308c\u3070\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4e00\u4eba\u3072\u3068\u308a\u306b\u523a\u3055\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\uff14\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h4>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 \u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u985e\u4f3c\u3057\u305f\u5c5e\u6027\u3084\u6027\u8cea\u3092\u5206\u985e\u5206\u3051\u3057\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u304c\u8cb7\u3063\u3066\u304f\u308c\u308b\u306e\u304b\u3092\u77e5\u308b\u306e\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u305d\u3053\u3067\u3001\u985e\u4f3c\u3057\u305f\u5c5e\u6027\u3054\u3068\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u9867\u5ba2\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u4e0b\u8a18\u306e\u3088\u3046\u306a\u5206\u985e\u65b9\u6cd5\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n
\uff11\uff1a<\/strong>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af -\u300c\u4eba\u53e3\u7d71\u8a08\u7684\u5909\u6570\u300d<\/strong><\/p>\n
\u5e74\u9f62\u3001\u6027\u5225\u3001\u5b66\u6b74\u3001\u8077\u6b74\u306a\u3069\u3001\u4eba\u306e\u5909\u5316\u3057\u306a\u3044\u60c5\u5831\u3092\u3082\u3068\u306b\u3057\u305f\u5206\u985e<\/p>\n
\uff12\uff1a\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af \u300c\u5730\u7406\u7684\u5909\u6570\u300d<\/strong><\/p>\n
\u56fd\u3001\u5e02\u753a\u6751\u3001\u6587\u5316\u3001\u6c17\u5019\u306a\u3069\u3001\u5730\u7406\u7684\u306a\u8981\u7d20\u3092\u60c5\u5831\u3092\u3082\u3068\u306b\u3057\u305f\u5206\u985e<\/p>\n
\uff13\uff1a\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af -\u300c\u5fc3\u7406\u7684\u5909\u6570\u300d<\/strong><\/p>\n
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<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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