\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u77e5\u308a\u305f\u3044\u300d<\/p>\n

\u305d\u3093\u306a\u65b9\u306b\u5411\u3051\u3066\u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u3048\u308b\u4e07\u80fd\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\uff15\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u7406\u7531<\/h3>\n
\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u3053\u3068\u3067\u300c\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u65b9\u6cd5\u3092\u52b9\u7387\u7684\u306b\u898b\u3064\u3051\u51fa\u3059\u300d\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u76ee\u7684\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u300c\u96c6\u5ba2\u6570\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u3068\u601d\u3063\u3066\u3082\u3001\u4f55\u304b\u3089\u8003\u3048\u51fa\u3057\u3066\u3044\u3044\u306e\u304b\u308f\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n
\u3057\u304b\u3057\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u300c\u8003\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u300d\u304c\u660e\u78ba\u306b\u306a\u308b\u306e\u3067\u4f55\u3092\u8003\u3048\u3066\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u72b6\u6cc1\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u7d20\u65e9\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u30fb\u6226\u8853\u3092\u7d44\u307f\u7acb\u3066\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f7f\u7528\u306b\u306f\u6ce8\u610f\u70b9\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u8ab2\u984c\u3092\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u5f53\u3066\u306f\u3081\u3066\u3044\u304f\u3060\u3051\u306e\u4f5c\u696d\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3084\u4f01\u753b\u304c\u751f\u307e\u308c\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u3042\u304f\u307e\u3067\u3082\u300c\u8003\u3048\u308b\u3053\u3068\u306e\u88dc\u52a9\u3068\u3057\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u8a8d\u8b58\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u307e\u305f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u591a\u304f\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u73fe\u5728\u306e\u8ab2\u984c\u3084\u72b6\u6cc1\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u629e\u3057\u305f\u5834\u5408\u3082\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3084\u4f01\u753b\u304c\u751f\u307e\u308c\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
\u6ce8\u610f\u70b9\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u3053\u3055\u3048\u6ce8\u610f\u3057\u3066\u304a\u3051\u3070\u5f37\u529b\u306a\u6b66\u5668\u306b\u306a\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n
<\/p>\n<\/div>\n
\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u3048\u308b\u4e07\u80fd\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff15\u9078<\/h3>\n
$\"\u56f3\u3092\u63cf\u3044\u3066\u3044\u308b\u753b\u50cf\"$ <\/p>\n<\/div>\n
\n
\uff14P\u3068\uff14C\uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h4>\n
\uff14P\u306f\u4e0b\u8a18\u306e\uff14\u3064\u306e\u8981\u7d20\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30fbProduct\uff08\u88fd\u54c1\uff09<\/p>\n
\u30fbPrice\uff08\u4fa1\u683c\uff09<\/p>\n
\u30fbPlace\uff08\u6d41\u901a\uff09<\/p>\n
\u30fbPromotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09<\/p>\n
<\/p>\n
\uff14C\u306f\u4e0b\u8a18\u306e\uff14\u3064\u306e\u8981\u7d20\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30fbCustomer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/p>\n
\u30fbCost\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u7d4c\u8cbb\uff09<\/p>\n
\u30fbConvenience\uff08\u9867\u5ba2\u5229\u4fbf\u6027\uff09<\/p>\n
\u30fbCommunication\uff08\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/p>\n
<\/p>\n
\uff14P\u3068\uff14C\u306f\u3001\u8ca9\u58f2\u8005\u3068\u6d88\u8cbb\u8005\u306e\u8996\u70b9\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n
\u8ca9\u58f2\u8005\u3068\u6d88\u8cbb\u8005\u3001\u4e21\u65b9\u306e\u8996\u70b9\u304b\u3089\u898b\u3066\u3069\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u4e0b\u8a18\u306e\u3088\u3046\u306b\u56f3\u306b\u3059\u308b\u3053\u3068\u3067\u7c21\u5358\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n
<\/p>\n
$\"\"$ <\/p>\n
\n
\u81ea\u793e\u3068\u4ed6\u793e\u306e\uff14P\u3001\uff14C\u3092\u5206\u6790\u3057\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u5dee\u5225\u5316\u306e\u30d2\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
PEST\u5206\u6790\uff5c\u8ab2\u984c\u3092\u767a\u898b\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h4>\n
PEST\u5206\u6790\u306f\u3001\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u5916\u90e8\u5f71\u97ff\uff08\u30de\u30af\u30ed\u5f71\u97ff\uff09\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u304c\u81ea\u793e\u306b\u3042\u308b\u306e\u304b\u3092\u628a\u63e1\u30fb\u4e88\u6e2c\u3059\u308b\u5206\u6790\u3067\u3059\u3002<\/p>\n
<\/p>\n
PEST\u5206\u6790\u306f\u4e0b\u8a18\u306e\uff14\u3064\u306e\u8981\u7d20\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30fbPolitics(\u653f\u6cbb)<\/p>\n
\u30fbEconomy(\u7d4c\u6e08)<\/p>\n
\u30fbSociety(\u793e\u4f1a)<\/p>\n
\u30fbTechnology(\u6280\u8853)<\/p>\n
<\/p>\n
\u793e\u4f1a\u60c5\u52e2\u3084\u653f\u6cbb\u52d5\u5411\u3001\u6280\u8853\u306e\u9032\u6b69\u3001\u74b0\u5883\u306a\u3069\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u304c\u3001\u5f71\u97ff\u3092\u5f37\u304f\u53d7\u3051\u308b\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u3089\u3092\u628a\u63e1\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u8ab2\u984c\u3092\u767a\u898b\u3057\u305f\u308a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b\u304d\u3063\u304b\u3051\u306b\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n
<\/p>\n
$\"\"$ <\/p>\n
\n
<\/p>\n
\uff15C\u5206\u6790\uff5c\u6226\u7565\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h4>\n
\uff15C\u306f\u3001\u5e02\u5834\u74b0\u5883\u306e\u5206\u6790\u3084\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n
<\/p>\n
\uff15C\u5206\u6790\u306f\u4e0b\u8a18\u306e\u8981\u7d20\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30fbCustomer\uff08\u9867\u5ba2\uff09<\/p>\n
\u30fbCompany\uff08\u81ea\u793e\uff09<\/p>\n
\u30fbCompetition\uff08\u7af6\u4e89\u5ea6\u5408\u3044\uff09<\/p>\n
\u30fbCollaborators\uff08\u5354\u529b\u8005\uff09<\/p>\n
\u30fbContext\uff08\u30d3\u30b8\u30cd\u30b9\u3092\u3068\u308a\u307e\u304f\u80cc\u666f\uff09<\/p>\n
<\/p>\n
\u4e0a\u304b\u3089\uff13\u3064\u306e\u8981\u7d20\u3060\u3068\u300c\uff13C\u5206\u6790\u300d\u3068\u8a00\u3044\u307e\u3059\u304c\u3001\u73fe\u4ee3\u3067\u306f\u3053\u308c\u306b\uff12\u3064\u306e\u8981\u7d20\u3092\u52a0\u3048\u305f\uff15C\u5206\u6790\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4eca\u56de\u52a0\u3048\u3089\u308c\u3066\u3044\u308b\uff12\u3064\u306e\u8981\u7d20\u306fCollaborators\u3068Context\u3067\u3059\u304c\u3001\u305d\u308c\u4ee5\u5916\u306e\u8981\u7d20\u3092\u52a0\u3048\u308b\u30d1\u30bf\u30fc\u30f3\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
\u30de\u30f3\u30c0\u30e9\u30fc\u30c8\uff5c\u30a2\u30a4\u30c7\u30a2\u3092\u5927\u91cf\u306b\u751f\u307f\u51fa\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h4>\n
\u30de\u30f3\u30c0\u30e9\u30fc\u30c8\u306f\u3001\u30de\u30b9\u3092\u57cb\u3081\u308b\u3060\u3051\u3067\u30a2\u30a4\u30c7\u30a2\u3092\u91cf\u7523\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u30de\u30f3\u30c0\u30e9\u30fc\u30c8\u306e\u57fa\u672c\u306f\u3001\u4e2d\u592e\u306b\u3042\u308b\u30e1\u30a4\u30f3\u30c6\u30fc\u30de\uff08\u30a2\u30a4\u30c7\u30a2\u306e\u6838\uff09\u304b\u3089\u3001\u6d3e\u751f\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5468\u56f2\u306b\u66f8\u3044\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n
\u6df1\u304f\u8003\u3048\u305a\u3001\u601d\u3044\u3064\u3044\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u57cb\u3081\u3066\u3044\u304f\u3060\u3051\u3067\u30a2\u30a4\u30c7\u30a2\u3092\u5e83\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
\u4f5c\u3063\u305f\u30de\u30f3\u30c0\u30e9\u30fc\u30c8\u306e\u5468\u308a\u306b\u30de\u30f3\u30c0\u30e9\u30fc\u30c8\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306b\u30a2\u30a4\u30c7\u30a2\u304c\u5e83\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
\u30aa\u30ba\u30dc\u30fc\u30f3\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff5c\u81ea\u7136\u306b\u30a2\u30a4\u30c7\u30a2\u3092\u51fa\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h4>\n
\u30aa\u30ba\u30dc\u30fc\u30f3\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u30aa\u30ba\u30dc\u30fc\u30f3\u3068\u3044\u3046\u65b9\u304c\u4f5c\u3063\u305f\u30a2\u30a4\u30c7\u30a2\u767a\u60f3\u6cd5\u3067\u3001\u6c7a\u3081\u3089\u308c\u305f\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306b\u7b54\u3048\u308b\u3060\u3051\u3067\u30a2\u30a4\u30c7\u30a2\u304c\u751f\u307e\u308c\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u4eca\u62b1\u3048\u3066\u3044\u308b\u30a2\u30a4\u30c7\u30a2\u304c\u300c\u3057\u3063\u304f\u308a\u3053\u306a\u3044\u300d\u300c\u3082\u3046\u5c11\u3057\u5909\u5316\u3092\u52a0\u3048\u305f\u3044\u300d\u305d\u3093\u306a\u6642\u306b\u4f7f\u3048\u308b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u4e0b\u8a18\u304c\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u9805\u76ee\u3067\u3059\u3002<\/p>\n
\u30fb\u8ee2\u7528\uff08\u8ee2\u7528\u3057\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\uff09<\/p>\n
\u30fb\u5fdc\u7528\uff08\u5fdc\u7528\u3057\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\uff09<\/p>\n
\u30fb\u5909\u66f4\uff08\u5909\u66f4\u3057\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\uff09<\/p>\n
\u30fb\u62e1\u5927\uff08\u62e1\u5927\u3055\u305b\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\uff09<\/p>\n
\u30fb\u7e2e\u5c0f\uff08\u7e2e\u5c0f\u3055\u305b\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\uff09<\/p>\n
\u30fb\u4ee3\u7528\uff08\u4ee3\u7528\u3057\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f\uff09<\/p>\n
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