\u76ee\u6b21<\/p>
- \uff11\uff15\u5206\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\uff13\u30b9\u30c6\u30c3\u30d7<\/a>
- S\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 –\u00a0\u5e02\u5834\u7d30\u5206\u5316<\/a><\/li>
- T\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 – \u81ea\u793e\u304c\u72d9\u3046\u5e02\u5834\u306e\u6c7a\u5b9a<\/a><\/li>
- P\uff1a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0 – \u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u306e\u660e\u78ba\u5316<\/a><\/li><\/ul><\/li>
- \uff11\uff15\u5206\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\uff14\u30b9\u30c6\u30c3\u30d7<\/a>
- Product – \u88fd\u54c1<\/a><\/li>
- Price – \u4fa1\u683c<\/a><\/li>
- Place – \u5834\u6240<\/a><\/li>
- Promotion – \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/a><\/li><\/ul><\/li><\/ul><\/div>\n
\uff11\uff15\u5206\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\uff13\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n
![\"\u81ea\u793e\u958b\u767a\u306e\u753b\u50cf\"](\"https:\/\/jokapi.jp\/column\/wp-content\/uploads\/2020\/09\/2-300x200.png\")
<\/p>\n\u307e\u305a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u6226\u7565\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n
\u57fa\u672c\u6226\u7565\u306e\u7acb\u3066\u65b9\u3067\u6709\u540d\u306a\u306e\u306fSTP\u5206\u6790\u3067\u3059\u3002<\/p>\n
<\/p>\n
STP\u5206\u6790\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001<\/span>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\uff13\u3064\u306e\u82f1\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u540d\u4ed8\u3051\u3089\u308c\u305f\u5206\u6790\u6cd5\u3067\u3059\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001<\/span>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\uff13\u3064\u306e\u5de5\u7a0b\u3092\u9806\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u57fa\u672c\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
S\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 –\u00a0<\/span>\u5e02\u5834\u7d30\u5206\u5316<\/span><\/h3>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 \u306f\u3001\u540c\u3058\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3064\u9867\u5ba2\u3054\u3068\u306b\u5206\u3051\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n
\u65b0\u305f\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u9867\u5ba2\u306b\u306a\u308a\u3046\u308b\u5b58\u5728\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u4f8b\u3048\u3070\u3001\u4e07\u5e74\u7b46\u3092\u58f2\u308a\u305f\u3044\u3068\u601d\u3063\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n
\u4e07\u5e74\u7b46\u3092\u4f7f\u3046\u5c64\u306f\u3001\u793e\u4f1a\u7684\u8eab\u5206\u304c\u9ad8\u3044\u4eba\u3084\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u3001\u4f5c\u5bb6\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u305d\u3053\u3067\u3001\u300c\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u300d\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u6b21\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u306e\u4e2d\u3067\u3082\u3001\u3069\u306e\u3088\u3046\u306a\u4eba\u305f\u3061\u304c\u4e07\u5e74\u7b46\u3092\u4f7f\u3046\u304b\u3092\u60f3\u50cf\u3057\u305f\u3068\u304d\u306b\u3001\u4eba\u524d\u3067\u30b9\u30c6\u30fc\u30bf\u30b9\u3092\u898b\u305b\u3064\u3051\u305f\u3044\u4eba\u3001\u30e1\u30e2\u3084\u52c9\u5f37\u3092\u983b\u7e41\u306b\u3059\u308b\u3088\u3046\u306a\u4eba\u3001\u3068\u3044\u3046\u306e\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u305d\u3053\u3067\u300c\u55b6\u696d\u30de\u30f3\u300d\u3084\u300c\u4f01\u753b\u90e8\u306a\u3069\u3067\u50cd\u304f\u4eba\u300d\u306a\u3069\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306b\u7d30\u5206\u5316\u3057\u3066\u3044\u304d\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u5e02\u5834\u3092\u898b\u3064\u3051\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u65b9\u6cd5<\/p>\n
\u30fb\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af – \u4eba\u53e3\u7d71\u8a08\u7684\u5909\u6570<\/strong><\/p>\n
\u5e74\u9f62\u3001\u6027\u5225\u3001\u5b66\u6b74\u3001\u8077\u6b74\u306a\u3069\u3001\u4eba\u306e\u5909\u5316\u3057\u306a\u3044\u57fa\u672c\u60c5\u5831\u3092\u57fa\u306b\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u30fb\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af -\u5730\u7406\u7684\u5909\u6570<\/strong><\/p>\n
\u56fd\u3001\u5e02\u753a\u6751\u3001\u6587\u5316\u3001\u6c17\u5019\u306a\u3069\u3001\u5730\u7406\u7684\u306a\u8981\u7d20\u3092\u60c5\u5831\u3092\u57fa\u306b\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u30fb\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af – \u5fc3\u7406\u7684\u5909\u6570<\/strong><\/p>\n
\u4fa1\u5024\u89b3\u3001\u6027\u683c\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8cfc\u5165\u52d5\u6a5f\u306a\u3069\u3001\u5fc3\u7406\u306b\u57fa\u3065\u304f\u60c5\u5831\u3092\u4f7f\u3063\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u6307\u6a19\u3067\u3059\u3002<\/p>\n
<\/p>\n
T\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 – \u81ea\u793e\u304c\u72d9\u3046\u5e02\u5834\u306e\u6c7a\u5b9a<\/span><\/h3>\n
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e02\u5834\u3067\u72d9\u3046\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u4f5c\u696d\u3067\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5408\u308f\u305b\u3066\u884c\u3044\u307e\u3059\u3002<\/p>\n
\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u5e02\u5834\u3092\u5206\u3051\u3066\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u72d9\u3044\u3092\u7d5e\u308b\u3068\u3044\u3046\u3088\u3046\u306a\u4f5c\u696d\u306e\u6d41\u308c\u3067\u3059\u3002<\/p>\n
<\/p>\n
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u65b9\u6cd5<\/p>\n
\u30fb\u7121\u5dee\u5225\u578b<\/strong><\/p>\n
\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9055\u3044\u3092\u7121\u8996\u3057\u3066\u3001\u5171\u901a\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n
\u5927\u4f01\u696d\u5411\u3051\u306e\u6226\u7565\u3002<\/p>\n
\u30fb\u5dee\u5225\u578b<\/strong><\/p>\n
\u8907\u6570\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u3093\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u7570\u306a\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n
\u30fb\u96c6\u4e2d\u578b<\/strong><\/p>\n
\u4e00\u3064\u3082\u3057\u304f\u306f\u5c11\u6570\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u96c6\u4e2d\u3057\u3066\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n
<\/p>\n
P\uff1a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0 – \u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u306e\u660e\u78ba\u5316<\/span><\/h3>\n
\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u6c7a\u5b9a\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4e2d\u306b\u3042\u308b\u7af6\u5408\u4ed6\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u81ea\u793e\u306e\u5546\u54c1\u3068\u4ed6\u793e\u306e\u5546\u54c1\u3068\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u4e0a\u306e\u9055\u3044\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u304b\u306b\u5f79\u7acb\u3066\u308b\u3002<\/p>\n
<\/p>\n<\/div>\n
\n\uff11\uff15\u5206\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\uff14\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n
![\"\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u8003\u3048\u3066\u3044\u308b\u753b\u50cf\"](\"https:\/\/jokapi.jp\/column\/wp-content\/uploads\/2018\/12\/concept-thinking-300x225.png\")
<\/p>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\uff14P\u5206\u6790\u3092\u4f7f\u3044\u307e\u3059\u3002<\/p>\n
<\/p>\n
\uff14P\u5206\u6790\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3001\u30d7\u30e9\u30a4\u30b9\u3001\u30d7\u30ec\u30a4\u30b9\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\uff14\u3064\u306e\u82f1\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u540d\u4ed8\u3051\u3089\u308c\u305f\u5206\u6790\u6cd5\u3067\u3059\u3002<\/p>\n
\u30d7\u30ed\u30c0\u30af\u30c8\u3001\u30d7\u30e9\u30a4\u30b9\u3001\u30d7\u30ec\u30a4\u30b9\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\uff14\u3064\u306e\u5de5\u7a0b\u3092\u9806\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
Product – \u88fd\u54c1<\/strong><\/span><\/h3>\n
\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6c7a\u3081\u307e\u3059\u3002\uff08\u4fdd\u8a3c\u3084\u4ed8\u968f\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3082\u542b\u3080\uff09<\/p>\n
\u5358\u7d14\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3068\u3044\u3046\u70b9\u3082\u8003\u3048\u3066\u304a\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n
<\/p>\n
Price – \u4fa1\u683c<\/strong><\/span><\/h3>\n
\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u4fa1\u683c\u3067\u306f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u4fa1\u683c\u3060\u3051\u3067\u306a\u304f\u3001\u8ca9\u58f2\u306b\u95a2\u308f\u308b\u30b3\u30b9\u30c8\u3082\u8a08\u7b97\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n
<\/p>\n
Place – \u5834\u6240<\/strong><\/span><\/h3>\n
\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306e\u8ca9\u8def\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u5b9f\u5e97\u8217\u3001\u8ca9\u58f2\u4ee3\u7406\u5e97\u3001EC\u30b5\u30a4\u30c8\u3001\u8ca9\u58f2\u3059\u308b\u5834\u6240\uff08\u30c1\u30e3\u30f3\u30cd\u30eb\uff09\u306f\u69d8\u3005\u3067\u3059\u3002<\/p>\n
\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u6700\u3082\u58f2\u308c\u305d\u3046\u306a\u5834\u6240\u3092\u63a2\u3057\u307e\u3059\u3002<\/p>\n
<\/p>\n
Promotion – \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/strong><\/span><\/h3>\n
\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6d88\u8cbb\u8005\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3044\u3001\u8cb7\u3063\u3066\u3082\u3089\u3048\u308b\u304d\u3063\u304b\u3051\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n
Web\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u3084\u5e83\u544a\u306a\u3069\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u306b\u306a\u308b\u90e8\u5206\u3067\u3059\u3002<\/p>\n
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- Price – \u4fa1\u683c<\/a><\/li>
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